Growing up in the 90s, I was surrounded by Microsoft products. I learned to type on Microsoft Word, my first operating system was Windows ’98, and I sent emails through Outlook or Hotmail. Currently, I don’t use a single Microsoft product. (Have you ever heard of Bing?) How did this change occur? Have businesses noticed this change as well?
Now more than ever, the business world is considering other options.
To begin with, Office is the biggest revenue generator for Microsoft. This includes Microsoft Word, Excel, Outlook, and sometimes Publisher or Access. From personal experience, I have had little trouble operating Word and Outlook but for some reason I don’t use them anymore. I have made the switch to Pages and I primarily use Gmail for my email.
Pages is much easier to use than Word and, more importantly, the program is very mobile friendly. If I type something on my computer in Pages, I have it instantly on my iPad and iPhone. Office simply does not offer this option. Additionally, with Gmail, the service is free and when I delete an email on my computer, it is deleted from all my devices. Magic.
So I wonder, why has Microsoft not noticed the importance of mobile development? Perhaps they were too occupied amping up Bing which is draining Microsoft’s cash faster than any other service they ever offered. Or perhaps the Zune or MSN Messenger or Vista. The list could go on and on of failed Microsoft services and products. But what I want to focus on is how are business coping with the lack of successful product development from Microsoft. Truly, the answer is a simple one. Google has created similar products to Microsoft with the exception that they are all free and they are mobile compatible.
Businesses now are making the shift away from Word and towards GoogleDocs, away from Outlook and on to Gmail, and lastly, from Windows to Mac. For instance, at my office, I regularly work on projects which involve small teams. We utilize GoogleDocs and spreadsheets to edit information from anywhere and anytime. In the case of using Office products, many steps would be involved to share projects of the sort. I would have to save the file locally (who does that anymore?), attach it to an email, send it, and then wait for a reply. In the business world today, we don’t have time to wait. We need everything in real time in order to keep up with today’s adaptive market.
In the recent era of computing, I feel that Microsoft has fallen behind. Hotmail is nonexistent, no one bought a Zune, Office is on the decline, and not even a toddler would want to advertise on Bing. Microsoft is a great company and still operates at just under $70 billion of revenue annually. However, only time will tell what Microsoft’s future holds as the cloud and mobile services become higher and higher in demand. In the long run, once Office offers some sort of cloud service and makes it accessible through mobile devices, at that point Microsoft will become valuable again. Until then, the internet monster they call Google takes the cake.
Kegan Blumenthal is from Houston but currently calls Austin home as he works on his Advertising degree at the University of Texas. Before Famigo, Kegan operated and advertised for a garage sale service company. He’s a proud member of our social media and SEO team. When he’s not reviewing apps you can find him dominating the office ping-pong table